The Taylor made case study
Taylor Made is an IT business serving more than 200 small-to medium-sized businesses with a complete range of services. The release of a new product, the need to capitalise on the launch and differentiate the company from its competition quickly provided the perfect opportunity for Taylor Made to start using the Virtual Sales Presentation.
REAL REVENUES WITH VIRTUAL SALES PRESENTATION
After a year of Virtual Sales Presentation usage, Taylor Made is still successfully using it for their marketing needs. It has doubled their customers and significantly increased the revenues from that particular product line.
Tim Walker, Taylor Made CEO, explains how easy it is to use the VSP. For him, the online portal combines all different content together and merges these elements in order to provide an agile, focused marketing campaign. In a few words, it enables people that are not marketers to be able to use the VSP effectively.
Real benefits for Taylor Made
“We think the Virtual Sales Presentation is one of the most innovative marketing methods we have ever seen. We believe that more Virtual Sales Presentation usage along similar lines but focusing on other areas of our business will drive further sales for our products and services.”
