The Ideal Biomass case study
The Ideal Biomass business takes advantage of the government’s energy saving regulations by installing a free biomass heating system at its customer’s premises. It uses the company’s data to claim revenue from the corresponding government scheme.
THE NEED FOR VIRTUAL SALES PRESENTATION
To achieve results, Ideal Biomass uses a team of telesales operators alongside their Virtual Sales Presentation. All the data is imported into the Virtual Sales Presentation and then distributed to the relevant sales operator. The Sales Manager is then able to monitor both the activity and, more importantly, results.
This method helps the company to manage the whole process and control operators’ performance. They can see who is doing well or who needs help with additional training. The business runs competitions, publishes results and uses the Virtual Sales Presentation to drive up the performance of the whole team.
THE RESULTS
Stuart Folley, MD of Ideal Biomass says: “The VSP has given us the bigger picture, allowing us to have both a broad overview and detailed information on individual sales performance. This has led to a significant improvement in sales, which are up around 50% since we started.
